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Panera Bread Fights Back In Face Of Stiff Starbucks Competition

July 11, 2017: 12:00 AM EST
Feeling the pressure of increased bakery competition from Starbucks, Panera Bread announced it is beefing up its delivery staff across the country. The St. Louis-based company will hire 118 people to deliver its products in the Seattle, Wash., area, home of Starbucks. The move is part of an overall plan to hire up to 10,000 delivery people. Starbucks became a major competitor of Panera after the purchase of La Boulange Cafe and bakery five years ago. American consumers are growing increasingly comfortable with all types of delivered food.
"Panera gets out ahead of Starbucks in delivery, looks to hire 118 in Seattle area", Puget Sound Business Journal (Seattle, Washington), July 11, 2017, © American City Business Journals
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