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PeaTos Marches On With $12.5M Investment From Post Holdings

February 2, 2021: 12:00 AM EST
The Los Angeles-based chip brand, on a mission to loosen Cheetos’ stranglehold on the salty snack market, and less than six months after raising $7 million in a Series A round, has convinced Post Holdings to lead a $12.5 million Series B round of funding. PeaTos adds nutrient-dense peas to the traditional corn base and replaces artificial colors and flavors with more natural ingredients. The company says its snack has “all the flavor and fun” of Cheetos and Doritos, but with the nutrient claims of better-for-you options. PeaTos have twice the protein and three times the fiber of traditional salty snacks. The brand is available in more than 4,700 retailers, including Kroger and its affiliate stores, Vons, Pavilions, Albertsons, Safeway, Sprouts, and Sam's Club. 
"Rapidly Growing Disruptive Snack Brand PeaTos Secures Cereal Giant Post Holdings to Lead $12.5M Series B Round", Business Wire, February 02, 2021, © Business Wire, Inc.
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