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Pepsi Joins Coke In Experimenting With Online-Only Soda Marketing

October 1, 2014: 12:00 AM EST
The latest version of the 120-year-old soft drink once known as Pepsi-Cola will be sold exclusively by online retailer Amazon.com. Pepsi True, sweetened with sugar and stevia, is a mid-calorie soda that will launch in mid-October to compete with mid-calorie Coca-Cola Life, also sweetened with sugar and stevia. Coke is marketing another of its soft drinks, Coca-Cola Surge, exclusively online. Analysts say introducing new beverages online is a “good move”, because online sales will “build scale” in the market before expanding to traditional retail outlets. Sales of diet sodas are sagging as consumers grow more concerned about soft drink consumption and obesity.
Tripp Mickle, "New Pepsi Goes to Amazon", The Wall Street Journal, October 01, 2014, © Dow Jones & Company, Inc.
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