Pepsi Loses Ground To Coca-Cola In Turbulent Indian Juice Market

According to researcher Euromonitor, Coca-Cola has surpassed Pepsi in India’s juice market, though both continue to struggle in beverages overall, where domestic companies have been grabbing market share since 2011. The $4.25 billion Indian soft drinks market grew 19 percent in 2015, bolstered by the juice category that passed $1.5 billion in sales. Juice is nearly as large a segment as carbonated beverages.