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Pepsi NFL-Themed Smartphone Promotion Hopes To Trade Prizes For Info

September 25, 2015: 12:00 AM EST
PepsiCo is trying a promotion that involves in-store signs, key word texting, prizes and NFL football to tout its NFL sponsorship, grab some useful personal information and maybe even boost soft drink sales. Signs in stores urge shoppers to text key works like “tailgate,” “blitz” and “score” to a special number. In return, texters receive clickable links to microsites. Fans then exchange personal information for some “relevant prizes,” including a $25 gift card. Pepsi contracted with rewards platform Snipp to roll out the fall promotion, which end in October.
Alex Samuely, "Pepsi uncaps SMS to add fizz to NFL sweepstakes", Mobile Marketer, September 25, 2015, © Napean LLC
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