We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Pepsi NFL-Themed Smartphone Promotion Hopes To Trade Prizes For Info

September 25, 2015: 12:00 AM EST
PepsiCo is trying a promotion that involves in-store signs, key word texting, prizes and NFL football to tout its NFL sponsorship, grab some useful personal information and maybe even boost soft drink sales. Signs in stores urge shoppers to text key works like “tailgate,” “blitz” and “score” to a special number. In return, texters receive clickable links to microsites. Fans then exchange personal information for some “relevant prizes,” including a $25 gift card. Pepsi contracted with rewards platform Snipp to roll out the fall promotion, which end in October.
Alex Samuely, "Pepsi uncaps SMS to add fizz to NFL sweepstakes", Mobile Marketer, September 25, 2015, © Napean LLC
North America
United States of America
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.