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PepsiCo Agrees To Sponsor Manchester United FC In Asian Markets

July 31, 2013: 12:00 AM EST
PepsiCo entered into a multiyear regional sponsorship deal with Manchester United Football Club in the Asia-Pacific region. As part of the agreement, PepsiCo will become the football team’s official soft drinks partner in several Asian countries, including Cambodia, Laos, Malaysia, Brunei, and Thailand. For its part, PepsiCo gains exclusive rights to using the football team’s branding on its products and point of sale materials within the markets covered.
"Manchester United and PepsiCo form partnership in seven countries in Asia", PepsiCo, Inc., July 31, 2013, © PepsiCo Inc.
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