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PepsiCo Continues To Expand Product Line Beyond Soft Drinks

November 22, 2016: 12:00 AM EST
Looking to extend its line of healthful beverages while reducing reliance on flagging soft drinks, PepsiCo confirmed it is acquiring a California maker of fermented probiotic and kombucha drinks. PepsiCo – whose CEO recently referred to carbonated beverages as “a thing of the past” – has been a minority owner of KeVita for nearly four years. KeVita offers 24 flavors of Sparkling Probiotic Drink, Master Brew Kombucha and Apple Cider Vinegar Tonic. PepsiCo has been increasingly investing in non-soda drinks, including bottled water, ready-to-drink teas, and probiotic juices. Fortune magazine estimates KeVita’s worth at around $200 million.
Karlene Lukovitz, "PepsiCo Acquiring Probiotic Beverage Maker KeVita", Media Post, November 22, 2016, © MediaPost
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