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PepsiCo Flexes Its Social Media Muscle With Halloween Cheetos Prank

November 19, 2015: 12:00 AM EST
PepsiCo and smartphone food delivery app Caviar tried a Halloween marketing trick designed to boost awareness of Frito-Lay Cheetos and the app itself. The idea was to videotape the arrival of the Caviar food delivery – along with trickster Cheetos mascot Chester Cheetah – at unsuspecting customer residences, along with free samples of Cheetos. The customers’ startled reactions were then posted to social media sites. It’s not known whether there was any customer backlash, but the idea was to build Caviar name recognition while promoting the snack. An industry observer called it a “perfectly timed scare promotion” and “a great way to create that viral component that has shareable components."
Brielle Jaekel, "Cheetos scares Caviar users in trick-or-treat video series", Mobile Marketer, November 19, 2015, © Napean LLC.
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