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PepsiCo Launches Hispanic Heritage Marketing Program For Its Briskmode Iced Tea

September 15, 2016: 12:00 AM EST
PepsiCo’s Briskmode iced tea brand is observing Hispanic Heritage month in the U.S. with a marketing program that gives aspiring artists a way to express the personal meaning of their cultural background through art, music and fashion design. The #Briskmode Accelerator Program is also sponsoring an online contest where participants can submit art, music and fashion designs to win a trip to Long Beach, Calif. There the five winners-y can visit the first ComplexCon, a curated festival and exhibition November 5 – 6.
"Brisk® Iced Tea Launches #BriskMode Accelerator Program in Celebration of Hispanic Heritage Month", News release, PepsiCo, September 15, 2016, © PepsiCo
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