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PepsiCo Launches Muller Yogurt Brand Across The U.S.

June 23, 2013: 12:00 AM EST
PepsiCo Inc. is rolling out its Muller yogurt brand across the U.S., expanding its lineup of healthy foods in response to growing market demand. With declining consumer demand for traditional soft drinks, PepsiCo sees growth potential in the yogurt segment. As part of its yogurt business strategy, PepsiCo partnered with Germany-based dairy company Theo Muller Group, with the joint venture opening a yogurt plant in New York. By combining Muller’s industry expertise with PepsiCo’s marketing and distribution strengths, the partners hope their venture will prosper in a very fiercely competitive market, which is valued at $7 billion by market research firm Euromonitor International. Although Euromonitor forecasts market growth to slow down to 5.9 percent for the next five years, U.S. consumers still eat significantly less yogurt than their European counterparts.
Martinne Geller, "Yogurt: the new Pepsi challenge", Reuters, June 23, 2013, © Thomson Reuters
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