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PepsiCo To Market Doritos In India

January 18, 2016: 12:00 AM EST
PepsiCo is introducing the Doritos snack brand to the $1.3 billion Indian salty snacks market. It will be the third snack from PepsiCo in India after Lays and Kurkure. A PepsiCo spokesman said introducing Doritos is part of a “premiumization” strategy for its product portfolio that includes higher end varieties of Lays potato chips, Tropicana juices and the snack Kurkure. PepsiCo will begin domestic production of Doritos chips this year. Market watchers say PepsiCo still leads the Indian salty snacks market, but faces tough competition from local companies like Balaji Wafers and Haldiram's.
Ratna Bhushan, "PepsiCo to launch fastest growing snacks Doritos next week", The Economic Times, January 18, 2016, © Bennett, Coleman & Co. Ltd.
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