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PepsiCo’s New Pricing Scheme Shrinks The Difference In Everyday And Holiday Soda Prices

May 22, 2013: 12:00 AM EST
Reuters reports that PepsiCo is implementing what it calls a “hybrid everyday value” strategy whose aim is to shrink the difference between its soda prices on holidays and regular days. Discounts will be smaller on holidays, and everyday prices will be lowered to garner more buyers. PepsiCo tested the strategy in several U.S. markets and will gradually roll it out this summer. A PepsiCo Americas Beverages exec said the new pricing strategy is important because the company has been “way too dependent on deep discounting 12- and 24-packs of our drinks during the holidays”.
"PepsiCo rethinks U.S. pricing to attract more everyday buyers", Reuters, May 22, 2013, © Thomson Reuters
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