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Pinnacle Buys Foothold In Healthy Foods Market

November 24, 2015: 12:00 AM EST
In a move to diversify its product line to attract younger shoppers with healthier, less-processed foods, Pinnacle Foods will acquire Boulder Brands for $682 million. The deal, which includes $262 million debt and represents a 9.2 percent premium on Boulder’s November 23 stock price, will give Pinnacle, maker of old traditional brands like Duncan Hines and Vlasic Pickles, an entry into the trendy gluten-free, organic foods market. Boulder makes Udi’s gluten-free pizzas and Evol natural frozen dinners  The Pinnacle-Boulder deal is the latest in a trend. General Mills Inc. last year paid $820 million – a 37 percent premium – for natural and organic snack maker Annie’s Inc.
Annie Gasparro, "Pinnacle Foods to Buy Boulder Brands", The Wall Street Journal, November 24, 2015, © Dow Jones & Company, Inc.
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