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Plans Under Way To Overhaul Unilever’s Online Data Collection Policies

June 25, 2013: 12:00 AM EST
Unilever says it is responding to growing consumer concern that personal data collected by brands on social media Web sites is being misused. The company plans to clarify and simplify its policies on the controversial issue by implementing an easy-to-understand privacy compliance program covering the collection of personal data online. A Unilever attorney said companies are required by regulators to explain privacy policies in complicated documents that few people bother to read. General counsel Jamie Barnard said regulators need to reduce the “red tape” involved in data protection to achieve more compliance. And it may “help boost innovation in digital marketing.” 
Ronan Shields, "Unilever to simplify data privacy comms to head off consumer concerns", Marketing Week, June 25, 2013, © Centaur Communications Ltd
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