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Premium Brands Prepare For Coming Of Foreign-Owned Retail Chains Into India

September 19, 2012: 12:00 AM EST
Manufacturers of premium consumer brands in India are preparing to launch new products after the government allowed foreign direct investment in the country's retail industry. For example, a European chocolate maker is working on new premium products to be sold exclusively through modern retail stores. Consumer goods products sold through modern stores are outselling products sold via the country's general trade, according to a report by Nielsen. Companies from many categories, including ayurvedic products vendor Himalaya Drug and French cosmetics company L'Oréal, are introducing products aimed at the modern retail segment.
RATNA BHUSHAN & SAGAR MALVIYA, "Premium Brands draw up plans to launch new products to target shoppers in supermarkets after FDI in retail", The Economic Times, September 19, 2012, © Bennett, Coleman & Co. Ltd
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