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Pressure Builds In EU To Stop Marketing Sugary Drinks To Kids

June 27, 2017: 12:00 AM EST
Consumer advocate Foodwatch France is urging Coca-Cola European Partners (CCEP) to stop marketing the Capri-Sun juice beverage to children because of its high sugar content. The organization is opposed to the use of cartoon characters to advertise foods and beverages that are “too sweet or contain added sugar.” Capri-Sun contains only “12 percent fruit juice concentrate” and “19 grams of sugar” per serving. CCEP says it does not market to children under 12 years of age. [Image source: Capri-Sun]
David Burrows, "Coca Cola partners urged to stop marketing Capri-Sun drink to kids", Food Navigator, June 27, 2017, © William Reed Business Media
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