Private Label's Share Of FMCG Market In Western Economies Falls

In 2015, private-label products’ share of the FMCG market in Europe in terms of value dropped by 0.6 points to 38.3 percent, compared with the previous year, according to IRI Worldwide. Data from the report “Private Label in Western Economies” revealed private-label unit market share also dropped by 0.5 points to 47.4 percent during the period. These numbers prove that the segment’s downward trend, which started in 2014, has continued, as well as focus on the challenges faced by private-label retailers and manufacturers across Europe. Among the eight countries covered by the study, France showed the highest decrease in private label’s market share, although it has a high share at 34.1 percent compared with Italy’s 17.2 percent value share and Australia’s 13.9 percent value share. Private label’s promotion market share in the US was 37.7 percent, the highest among the countries covered by the report.