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Procter & Gamble Is 2012 Effie Awards' Most Effective Advertiser In North America

May 23, 2012: 03:09 AM EST
Procter & Gamble was recognized as the most effective advertiser in North America, according to the 2012 North American Effie Effectiveness Index rankings revealed at the 44th Effie Awards Gala in New York City. Wieden+Kennedy's Imported from Detroit advertising campaign for Chrysler won the Grand Effie prize, with Kellogg's and Truvia Natural Sweetener among the finalists.
"Most Effective Marketers in North America: IBM, Procter & Gamble, Ogilvy & Mather & WPP According to 2012 Effie Effectiveness Index", Effie Worldwide, May 23, 2012, © Effie Worldwide, Inc
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