We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Producing Own Tea Pod Machines Offers Unilever Opportunity To Grow Tea Business Further

May 17, 2013: 12:00 AM EST
Creating its own tea pod machine could help Unilever grow its tea business further and ensure it contributes significantly to the fast-moving consumer goods company's objective of reaching €80 billion in revenue by 2020. In the company's financial report for the first quarter of 2013, Unilever said revenue from its tea business grew by mid-single digit rate. There is, however, a potential threat to Unilever's market dominance coming from Joh A Benckiser's planned acquisition of DE Master Blenders. In March 2013, Unilever announced a partnership with Green Mountain Coffee Roasters for the use of Lipton capsules in Keurig machines. Unilever needs to partner with an appliance manufacturer to develop its own tea machines and ensure opportunities for long-term growth, according to Euromonitor International.
Analyst Insight by Hope Lee, Senior Analyst-Beverages, "Unilever: Is Creating its Own Tea Pod Machine a Risk Worth Taking?", Euromonitor International, May 17, 2013, © Euromonitor International
Companies, Organizations
Products & Brands
Developed by Yuri Ingultsov Software Lab.