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Re-invention Of E-commerce Would Benefit Global Sustainability Efforts

July 16, 2015: 12:00 AM EST
Unilever’s U.K. head of “e-commerce capability” says there are huge opportunities for e-commerce companies to contribute to global sustainability efforts. E-commerce is already huge – £320 billion in the U.K., U.S., China, and Germany alone – though it is still in its infancy. Joe Comiskey believes now is the time to begin changing the structure of e-commerce to improve sustainability in ways that would benefit businesses and society as a whole. Both traditional bricks-and-mortar retailers and pure e-commerce players can make logistical and product packaging changes that would benefit sustainability. An “Uber-style re-invention of e-commerce” involving companies and NGOs would “revolutionize public services as well as access to branded products.”
Joe Comiskey, "Why Unilever thinks the time is ripe for an Uber-style reboot of e-commerce", Marketing Magazine, July 16, 2015, © Haymarket
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