REBRANDING: Coke’s Renamed Zero Sugar Beverage Unveiled In Tanzania

Coca-Cola Zero Sugar, renamed from simply Coca-Cola Zero, is now available in Tanzania. Coke Zero was introduced in 2006; the new name emphasizes the sugar-free claim even more strongly for health-conscious consumers. The company will include Coke Zero Sugar in its new global packaging scheme – known as “One Coca-Cola Brand” – featuring the iconic Coca-Cola brand logo and red disc in addition to the product name. The new packaging has been introduced in Great Britain, Mexico and South Africa.