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Recent Sales Growth Of Post Cereals Does Not Change Stagnant Forecast

February 8, 2016: 12:00 AM EST
Breakfast cereal maker Post Holdings is guardedly optimistic after reporting sales growth improvements in recent months, but  nevertheless expects stagnant growth over the long term. First quarter (ended December 31) profit was $25.5 million ($0.16) a share), a big improvement over last year’s first quarter loss of $97.3 million. Sales were up 16 percent to $1,249 million from a year ago. “But we are not banking on growth,” said CEO Rob Vitale. He said volumes of the company’s largest brand, Honey Bunches of Oats, were up three percent, but incremental volumes dropped 12 percent – “flat performance for the brand.”
Monica Watrous, "Post 'not banking on growth' in cereal", Food Business News, February 08, 2016, © Sosland Publishing Co.
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