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REFORMULATION: Reformulated Coke Brands Are Doing Fine With Less, Or No, Sugar

May 22, 2017: 12:00 AM EST
Coca-Cola’s positive experience with reducing sugar content of several soft drink brands has encouraged it to extend the practice, according to CEO James Quincey. The reformulated Fanta brand, for example, has cut sugar content by another third, after a similar reduction in 2006. Quincey said cutting sugar content in Sprite (2013) and Dr Pepper (2014) did not hurt sales. It added sweeteners acesulfame (Fanta) and stevia (Sprite) to maintain flavor. In fact, a U.K. Coke exec said this year would be “the biggest in Fanta's history, with a fresh new look inside and out.”
James Rodger, "How Coca-Cola is Changing Sprite, Fanta and Dr Pepper Recipes", Birmingham Mail, May 22, 2017, © Trinity Mirror Midlands
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