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Research Suggests Breakfast Cereals Are Getting A Reputation Makeover

October 29, 2020: 12:00 AM EST
Breakfast cereal, long in decline as consumers turned to lower-carb, less processed breakfast foods,  is shaking free from some of its negative stereotypes as consumers look for relief from pandemic-related pressures. The research from General Mills found that these pressures include balancing tighter budgets due to lost jobs, maintaining family health in a time of spreading coronavirus, and preparing every meal at home. When the pandemic forced consumers to reduce the frequency of grocery trips, many people gave shelf-stable options – like cereal – a second look. More than half of the survey respondents (55 percent) said cereal was their children’s top choice for breakfast and one that many parents are confident offering to ensure their families consumed essential key vitamins and minerals. And many cereals now provide whole grain and fiber.
Elizabeth Crawford, "Cereal shakes off negative stereotypes as the pandemic reshuffles consumer priorities", FoodNavigator-USA.com, October 29, 2020, © William Reed Business Media Ltd
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