Rising Prices For Nondurable Goods Create Very Dissatisfied Customers

Consumers of household nondurable products – especially food and beverages, but also other categories – have been stung by rising prices, a fact registered in deteriorating customer satisfaction scores. According to the American Customer Satisfaction Index, dissatisfied customers are more reluctant to buy and become less loyal to brands. Companies respond by offering deals and price discounts, which leads to brand switching, lower profit margins and volatile revenue streams. Customer satisfaction with food manufacturers dropped 2.5 percent to a score of 79 on a 100-point scale. Satisfaction with shampoo, soap, toothpaste, detergents, and cleaning products fell percent to an ACSI score of 82.