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Sale Of Cannery SPC Would Free Coca-Cola Amatil To Focus On Beverage Growth

December 5, 2018: 12:00 AM EST
Australian bottler Coca-Cola Amatil (CCA) has decided to divest the loss-making SPC fruit and vegetable cannery it purchased in 2005 after years of struggling to make it profitable. Analysts believe the sale would give CCA the cash it needs to invest in new business areas, such as acquisition of some parts of Lion Dairy & Drinks, and right itself after some setbacks. Earnings for 2018 are likely to be hurt by weaker beverage sales in Australia, soft demand in Indonesia, and the impact of container deposit schemes that have forced the price hikes in several states and Canberra. The company is expected to concentrate on growing categories like energy drinks and flavored milk and smoothies, increasing marketing efforts for what he called “sleeping beauties and blockbuster” lines, and introducing more enhanced and premium options.
Richard Whitehead , "SPC sale could provide much-needed impetus for Coca-Cola Amatil", Beverage Daily, December 05, 2018, © William Reed Business Media Ltd
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