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Sales Of Diet Colas Are Up In Western Europe

October 25, 2015: 12:00 AM EST
Sales of regular cola beverages in Western Europe will probably decline by as much as three percent over the next five years, but sales of diet colas will grow by three percent. This is in sharp contrast to the outlook for diet colas in the U.S., where negative publicity about the potential health dangers of artificial sweeteners, especially aspartame, helped push sales down 18 percent. According to Euromonitor, diet colas are doing well in Western Europe for several reasons, including historically lower carbonates consumption patterns, product innovation and product marketing, and comfort with alternative sweeteners. European consumers feel that consuming moderate levels of artificial sweeteners is safe, having been reassured by a favorable 2013 report from the European Food Safety Authority (EFSA).
Virginia Lee, "Why Are Diet Colas Doing So Well in Western Europe?", Blog, Euromonitor International, October 25, 2015, © Euromonitor
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