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Sales Of Protein Beverages, Including Waters, Are On The Rise

May 17, 2018: 12:00 AM EST

RTD beverages that contain protein are seeing sales increase to meet demand from health-conscious consumers seeking to conveniently boost intake of the nutrient. Different brands of protein-rich drinks offer various functional benefits, including energy, refueling, rehydration, satiation, sports nutrition, and meal replacement. A growing subcategory of protein drinks is protein water, including those containing WPI, a concentrated clear protein source. Protein water is represented by several brands and companies: BiPro Protein Water from BiPro U.S.A;  Chicago-based Protein2O, with two product lines; Bolthouse Farms (Campbell Soup Co.) B Strong and B Balanced beverages;  Gatorade protein shakes (PepsiCo); and JoeFroyo Functional Cold Brew coffee with caffeine, probiotics, and protein. Protein sources include milk protein isolate, whey, pea protein, pumpkin seed protein, and collagen peptides.

Donna Berry, "Beverage makers capitalizing on the power of protein", Food Business News, May 17, 2018, © SOSLAND PUBLISHING COMPANY
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