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Sales Up At McDonald’s In August, Especially In Europe

September 10, 2013: 12:00 AM EST
Strong sales in Europe pushed McDonald’s global same-restaurant sales up 1.9 percent in August, much better than the 0.3 percent expected by analysts. Same-restaurant sales in Europe were up 3.3 percent in August, with the U.K., France and Russia leading the charge. By comparison, same-restaurant sales in the U.S. edged up only 0.2 percent. McDonald’s hopes to boost sales as a way to fend off challenges by aggressive smaller rivals Wendy’s and Burger King. To accomplish that, it has unveiled new menu items such as premium wrap sandwiches and blended-ice beverages. These helped increase sales in Europe, its biggest market – slightly larger than the U.S. – by revenue.
"McDonald’s global sales rise 1.9 per cent in August", Reuters, September 10, 2013, © Thomson Reuters/The Globe and Mail Inc.
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