We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Scent Marketing Plays A Growing Role In Attracting Customers

May 20, 2014: 12:00 AM EST
Though scent marketing is a complex science – it can attract customers but also irritate neighbors – it is all the rage among retail stores, high-end apartment buildings and hotels, even senior living facilities. A company benefiting from the trend is Scentair Technologies Inc., a large seller of scent diffusers. A spokesman says sweet smells like brown sugar and apple work well, but "cooked food" aromas smell inauthentic. Scent marketing especially benefits stores that naturally create enticing aromas. And they are doing whatever they can to enhance that advantage. Bakery chain Cinnabon puts its ovens near the front of stores to get the most from the aroma of warm cinnamon rolls. Panera Bread is reassigning its baking staff to day shifts so customers will smell the bread as it bakes.
Sarah Nassauer, "Using Scent as a Marketing Tool, Stores Hope It--and Shoppers--Will Linger", The Wall Street Journal, May 20, 2014, © Dow Jones & Company, Inc
North America
United States of America
Companies, Organizations
Innovation & New Ideas
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.