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“Share A Coke” Marketing Campaign Ties Unique Mini-Songs To 1,000 Names

July 13, 2017: 12:00 AM EST
Coca-Cola’s summertime "Share a Coke" marketing campaign, created by Fitzco/McCann, has released hundreds of unique mini-songs that include the first and last names that appear on Coke bottles. The personalized 18-second ditties – produced by Los Angeles-based Score a Score – were uploaded to YouTube late in June and can be found by entering a name on the Coke website. [Image Credit: ©   Coca-Cola Company]
Marc Schneider, "Coke Creates 1,000-Plus Songs for Its 'Share a Coke' Campaign", Billboard.com, July 13, 2017, © Billboard.com
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