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Single-Source Strategy May Help Nestle Make A Splash In Premium Chocolate

August 8, 2014: 12:00 AM EST
A single-origin cocoa bean strategy, already working well for other chocolate makers and retailers, may set Nestlé on the road to successful “premiumization” of its chocolate product line. The company is launching the strategy with a new chocolate molding and packing operation in Ecuador, famous for the Arriba cocoa beans used to make value-added chocolates for export and domestic consumption. The move puts Nestlé out in front of a major confectionery trend: growing global demand for premium chocolate, especially single-source chocolate. Prices are on the rise worldwide and are expected to keep rising over the next five years.
Pinar Hosafci, "Single-Origin Chocolate: The Future of Premium Chocolate Confectionery Foretold", Euromonitor International, August 08, 2014, © Euromonitor International
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