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Smartphone App Gets Dunkin’ Donuts Closer To Its Customers

July 25, 2013: 12:00 AM EST
Dunkin' Donuts launched a smartphone app a year ago that has proven wildly successful in boosting sales, according to the company, which has since concentrated on improving the customer experience and speeding payments. The company enhanced its ability to target consumers with local and national special offers that help in the launch of new products. There is now a version of the app in Spanish, and an adaptation of the app being tested in South Korea is capable of waking users up and displaying the day’s breakfast menu and special offers. The company is also testing mobile loyalty programs.
David Heun, "Dunkin' Donuts' Mobile Payments App Delivers Steady Sales", Payments Source, July 25, 2013, © SourceMedia
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