SmartyPants Vitamins Raises $2.6 M Using Crowd Funding Platform

The makers of a gummy dietary supplement that blends a multivitamin, omega-3s (DHA and EPA) and vitamin D has raised $2.59 million in new funding using the CIrcleUp fundraising platform. Sales of SmartyPants Vitamins have grown 1,000 percent since the company’s launch in 2010. The company says it will spend the new cash to speed up growth, expand trade marketing support and hire key executives. The new funding was generated using CircleUp, a crowd funding investment platform that helps small consumer and retail companies raise money directly from accredited investors.