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Starbucks, Danone Collaborate To Promote Yogurt Line In U.S.

July 23, 2013: 12:00 AM EST
Starbucks Coffee Co. partnered with Danone to offer a jointly developed line of healthy specialty yogurt products in selected Starbucks stores and in grocery stores. Inspired by Dannon-branded ready-to-eat Parfait Greek yogurt products, the Evolution Fresh product line will help push Danone’s plan to expand yogurt consumption in the United States. Also, the deal will help Starbucks extend its lineup of health and wellness offerings for its customers. Starbucks and Danone said they plan to explore additional ways to leverage common opportunities across product and market segments.
"Starbucks and Danone Announce Strategic Agreement to Create and Develop an Exclusive Line of Evolution Fresh, Inspired by Dannon-branded Fresh Dairy Products", Starbucks, July 23, 2013, © Starbucks Corporation
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