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Starbucks, Nestlé Sign Global Coffee Marketing Alliance

May 7, 2018: 12:00 AM EST
Seattle-based Starbucks and Nestlé announced a global coffee alliance to expand the reach of Starbucks brands in consumer packaged goods (CPG) and foodservice. Starbucks will gain access to millions of homes around the world “through the reach and reputation” of the Swiss food company.  Nestlé will spend $7.15 billion for the right to market and distribute Starbucks coffee, Seattle’s Best Coffee, Starbucks Reserve, Teavana, Starbucks VIA, and Torrefazione Italia, combining its international distribution network with the cachet of one of the most visible names in the coffee marketplace. Nestlé will benefit from Starbucks name recognition and 28,000 coffee shops as it seeks to boost its own products, including Nespresso and Dolce Gusto, in the U.S. market.
"Starbucks and Nestlé Form Global Coffee Alliance to Elevate and Expand Consumer Packaged Goods and Foodservice Categories Around the World", Business Wire, May 07, 2018
Domains
FOOD COMPANIES
Nestle
Geographies
Worldwide
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