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Stay-At-Home Men Catch The Attention Of Grocery Stores, Food Manufacturers

December 30, 2012: 12:00 AM EST
Recent consumer research has found that the number of men who are their family’s primary food shopped has risen six percent in five years. Another study found that 31 percent of grocery shopping is now done by men, up from 14 percent in the 1980s. The trend has not gone unnoticed by grocery stores and food manufacturers: they are paying much closer attention to the needs of men who are either working at home or looking for a job. About a year ago, for example, Shop ’n Save created an in-house gender-neutral private label line called “Essential Everyday,” packaged to appeal to both men and women. A small grocery chain in New York City is stocking end caps with man-centric items. And Target and Walmart, among others, are considering setting up “man aisles.”
Georgina Gustin , "Hey guys, the grocery stores are starting to focus on you", St. Louis Post-Dispatch (Missouri), December 30, 2012, © stltoday.com
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