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Study Names Top Five Brands In Digital Gifting

September 30, 2014: 12:00 AM EST
A benchmarking study by Retail Systems Research (RSR) on the digital gift card industry has found that the brands with the highest overall scores across verticals, and therefore the most comprehensive omni-channel digital gifting offerings, are Sephora, Starbucks, Home Depot, Best Buy and Dunkin’ Donuts. RSR focused on differentiating capabilities in making its selections, including both mobile and social experiences, "to reflect the evolving use of digital gift cards in omni-channel commerce". RSR took notice of retailers’ prioritization of gifting as a whole, the ability to digitally “thank” a gift giver, and integration with loyalty and marketing programs.
"RSR Research’s Fourth Digital Gift Card Benchmark Study Identifies Brands That are Perfecting the Omni-Channel Gifting Experience", News release, RSR, September 30, 2014, © RSR
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