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Stung By Cheap Knock-Offs, Nestlé Lets Third Parties Sell Its Coffee Pods

July 12, 2017: 12:00 AM EST
With patents on its Nespresso coffee pods expiring, and competition from cheaper knock-offs heating up, Nestlé SA has decided to let third-party retailers sell its capsules.

Nespresso has sold the capsules exclusively in its boutiques, its online store and via the telephone orders. One of Nestlé’s most profitable products, Nespresso’s coffee systems are losing market share to cheaper competitors, especially in Europe, its core geographic market. A German bank analyst estimates that Nestlé sold $5.2 billion worth of coffee and machines in 2016.  [Image Credit: © Nespresso ]
Corinne Gretler and Richard Weiss, "Nespresso Is Loosening Its Grip on Coffee Pods", Bloomberg , July 12, 2017, © Bloomberg L.P.
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