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Subway Launches Wi-Fi Customer Loyalty Program In Canada

March 6, 2015: 12:00 AM EST
Subway Restaurants partnered with Wi-Fi monetization services provider Turnstyle Solutions to launch a rewards system at locations in Northern Ontario, Canada. Designed as a replacement for the retailer's previous loyalty program that included punch cards, the Wi-Fi-enabled customer loyalty program encourages customers to opt-in to wireless networks to gain access to free items and extra customized rewards. Subway aims to differentiate its loyalty program from those of its rivals, such as Starbucks and Dunkin' Donuts, while driving more customers to its bricks-and-mortar stores at the same time.
Alex Samuely, "Subway wraps up consumer loyalty with location-based Wi-Fi rewards", Mobile Commerce Daily, March 06, 2015, © Napean LLC
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