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Subway Speeds Up Growth Strategy In Europe; Aims To Open 1,000 New Stores In 2014

August 21, 2013: 12:00 AM EST
Subway plans to open as many as 1,000 new branches in Europe in 2014. Currently with 4,018 stores in the continent, the restaurant chain has opened about 500 branches each year for the past two years, growing even during Europe's economic slowdown and uncertain recovery. With 2,000 stores as the target number by 2015, the UK is the company's number 1 growth market in Europe. The Netherlands, Finland, and Sweden are also likely to see faster growth in number of stores. Subway also plans to expand into Latvia, Lithuania, Georgia, and Ukraine by the end of 2013.
Rachel Savage , "Subway Plans Europe Growth With as Many as 1,000 New Outlets", Bloomberg, August 21, 2013, © Bloomberg L.P.
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