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Survey Results Indicate A Shift In America’s Fast-Food Preferences

July 2, 2014: 12:00 AM EST
Wake up call for the big fast-food chains: Americans don’t think your food tastes very good. A survey of more than 32,000 subscribers by Consumer Reports finds, for example, that hamburger aficionados prefer the fare served at In-N-Out-Burger, The Habit Burger Grill and Culver's over the burgers served at McDonald's. In fact, McDonald’s came in at No. 21 on the list of best-tasting burgers, behind Jack in the Box, Wendy's and Burger King. The best-tasting Mexican food is not served at Taco Bell, either, but at Rubio's Fresh Mexican Grill, Chipotle Mexican Grill and Qdoba Mexican Grill (Taco Bell came in at No. 8 on the list). A Consumer Reports editor noted that "more and more, food quality – not just low price – is emerging as a deciding-factor for many Americans”.
"McDonald's, Taco Bell, KFC laggards in U.S. fast-food survey", Reuters, July 02, 2014, © Thomson Reuters
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