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Survey Shows Busy Mornings Keep Most Americans From Eating Breakfast Daily

June 22, 2011: 09:51 PM EST
Most Americans believe that breakfast is important but are sometimes too busy to have one, according to results of Kellogg's survey of more than 14,000 Americans. Survey's findings show that only 34% of respondents actually eat breakfast every day and that 40% of mothers said their child does not eat breakfast daily. As they get older, the number of children who regularly eat their breakfast declines — while almost all toddlers and preschoolers do, only 77% of young children eat breakfast every day. The numbers decline further to 50% for middle-school children and to 36% for high school students. Kellogg has assembled the Kellogg Breakfast Council to encourage children to eat their breakfast, making the claim that cereal and milk combined can help provide consumers with a nutrient-filled breakfast.
Press Release, Kellogg, "Kellogg Reveals Results of Monumental Breakfast Survey", Kellogg, June 22, 2011, © Kellogg
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