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Taco Bell Execs Obsess Over Millennial Lingo

June 10, 2015: 12:00 AM EST
Taco Bell knows who its target customer base is – basically, Millennials – and it wants to make sure its executives speak their language. Millennials have “quirks and traits” that set them apart from earlier generations, including a unique and evolving vocabulary. To better acquaint themselves with their patois, Taco Bell execs are treated to a “Millennial Word of the Week,” chosen by twenty-something employees. An example from one e-mail circulated at company headquarters is the word “lit,” used to describe “a certain situation, person, place or thing as awesome/crazy or just 'happening' in general."
Candice Choi, "'Throwing shade'; Taco Bell execs bone up on youth lingo", SFGate, June 10, 2015, © Hearst Communications, Inc.
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