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Taco Bell To Test International Markets – Again

December 10, 2014: 12:00 AM EST
With the domestic fast food business sagging, Taco Bell is looking to international markets to boost sales of its “Mexican-inspired” cuisine. The company’s same-store sales grew only three percent in the U.S. in the last fiscal quarter. It has franchises in 26 countries, but only 250 restaurants. The new plan is to expand to 1,550 restaurants, including new franchises in the U.K., Korea, Chile, India, Poland, Japan, Thailand and Peru. Owner Yum Brands, which operates KFC and Pizza Hut, already operates in those countries. Taco Bell’s track record overseas is not that impressive. The company closed all U.K. locations by the mid-1990s and failed in Japan after launching in the late 1980s.
Venessa Wong, "Taco Bell Wants to Make 'Mexican' the Next Global Fast Food", Bloomberg Businessweek, December 10, 2014, © BLOOMBERG L.P.
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