We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Target Broadens Natural/Organic Offerings Under New Brand

June 8, 2013: 12:00 AM EST
Target, joining other big supermarket and retail chains in efforts to upgrade the image of house brands and boost grocery sales, is launching an array of natural and organic products under the brand Simply Balanced. The Simply Balanced brand is an extension of similar products currently offered under Target’s Archer Farms brand. Organic foods account for only ten percent of overall grocery sales, Target says, but are growing at double the rate of conventional groceries. The company’s plan is to increase its organic food offerings by 25 percent by 2017.
"Target plans an organic, natural grocery brand", USA Today, June 08, 2013, © The Associated Press
Retailers & Private Label
North America
United States of America
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.