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Taste, Health, Convenience Are Watchwords For General Mills’ 200 New Products

July 9, 2013: 12:00 AM EST
General Mills took the wraps off its product innovation plans for this year, providing details on more than 200 new items being introduced gradually worldwide. According to the company, the products are designed to meet the needs of consumers who are demanding better taste, enhanced nutrition and convenience at a good value. Among the new products are Vanilla Chex cereal and Nature Valley Soft-Baked Oatmeal Squares in the U.S.; Liberte Greek yogurt in the U.K.; Yoki Kit Facil convenient dinner kits in Brazil; and pint-sized Haagen-Dazs Secret Sensations ice cream in Europe.
"General Mills to unveil global innovation lineup of 200 products launching this summer", PRNewswire , July 09, 2013, © PR Newswire Association LLC
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