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Technology Helps Online Grocers Expand, Grab Bigger Share of India's Food And Grocery Market

April 24, 2012: 04:16 AM EST
Online grocery retailers, such as Bigbasket.com and Mygrahak.com, are using technology to expand their business and their shares of India's food and grocery market estimated to be $343 billion in value. Online retailers use supply-chain management technology that allows online consumers to purchase items using "multiple channels;" they also use applications that allow them to forecast customer behavior, which lets them maintain low inventory levels and cut operating costs.
Jayadevan PK, "Technology driving growth in grocery e-retailing in India", The Economic Times, April 24, 2012, © Times Internet Limited
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