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Tesco Launches My Fit Lifestyle Line Of Healthy Food Products In UK

June 18, 2014: 12:00 AM EST
Tesco launched its “my fit lifestyle” range of food products for consumers who want to eat healthy. Citing results of a research showing six out of 10 people eating at their work desk or on the move, and almost 90 percent of respondents saying they consume unhealthy foods because of their busy lifestyles, Tesco said the product range aims to help shoppers looking to have personalized eating plans. To help promote the product range, Tesco is employing the Ride ‘n’ Dine mobile restaurant and pre-booked taxi service to offer Londoners a chance to sample products from the “my fit lifestyle” lineup.
"Tesco launches brand new healthy food range for people ‘on the go’", Tesco PLC, June 18, 2014, © Tesco PLC
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