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Tetley To Spend Millions To Revive Tea Market, And Its Sales

December 30, 2015: 12:00 AM EST
Tea company Tetley has launched a marketing campaign designed to change British shopper attitudes toward the beverage, reverse market sluggishness, and return itself to its former market leadership role. The $14.5 million campaign begins with television ads running from January to March whose purpose is to “create desire for tea” while nourishing consumer engagement at every step of the “shopper journey.” The “It Starts with Tea” campaign will play out in print, digital and social media, as well as in store and in-depot.
"Tetley announces big marketing plans for 2016", Food & Drink Innovation Network, December 30, 2015, © Food & Drink Innovation Network
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